{ "title": "Long Island service-business website observations", "compiled": "2026-11-04", "observedFrom": "2026-10-29", "observedThrough": "2026-11-02", "primaryProviderRecords": 17, "supplementalProviderRecords": 1, "settings": { "engine": "Google organic", "origin": "Huntington, New York, United States", "language": "English", "device": "desktop", "os": "Windows", "requestedDepth": 10 }, "limits": "Six small purposive cohorts. Definitions and page types differ; no pooled ranking-factor percentage or causal claim is supported. Ranks are historical snapshots, not current positions.", "studies": [ { "id": "plumbing", "label": "Plumbing", "date": "2026-10-29", "primaryQuery": "plumber Long Island", "primaryProviders": 3, "context": "Two local-company homepages and one national-brand local franchise homepage. The franchise ranking destination was an emergency-service page.", "action": "Separate emergency dispatch, office hours and online scheduling. Say which customers can actually use the offer.", "metrics": [ { "value": "3/3", "label": "Name their local coverage", "detail": "Every reviewed homepage identifies Long Island or a county-level service focus. One is a local franchise homepage." }, { "value": "3/3", "label": "Link to core service families", "detail": "Water-heater and drain-service destinations are linked from each homepage." }, { "value": "3/3", "label": "Publish credential claims", "detail": "Licensing or insurance wording appears on every reviewed homepage. Claims were not independently verified." }, { "value": "1/3", "label": "Restricts a 24-hour offer", "detail": "L & J specifies commercial-only emergency service. Office hours and 24/7 scheduling are different statements and are not counted as the same restriction." } ], "source": "/research/long-island-plumbing-2026-10-29.json", "csv": "/research/long-island-plumbing-2026-10-29.csv", "industry": "/industries/plumber-seo", "guide": "/blog/plumber-keyword-research" }, { "id": "electricians", "label": "Electrical", "date": "2026-10-29", "primaryQuery": "electrician Long Island", "primaryProviders": 3, "context": "Three provider homepages; the cohort includes a commercial, industrial and transportation specialist.", "action": "Map actual electrical work and customer types before borrowing a residential service-page template.", "metrics": [ { "value": "3/3", "label": "Name Nassau County coverage", "detail": "Every reviewed homepage names Nassau; Stone and Welsbach also explicitly name Suffolk." }, { "value": "3/3", "label": "Link to distinct service destinations", "detail": "Each homepage contains links to at least two different service pages, including menu links." }, { "value": "2/3", "label": "Link to both panel and generator pages", "detail": "Bianco and Stone provide those two direct service paths. Welsbach’s homepage follows a different service structure." }, { "value": "1/3", "label": "Explicitly targets industrial & transportation work", "detail": "Welsbach names these markets. Its audience should not be treated as identical to residential repair." } ], "source": "/research/long-island-electricians-2026-10-29.json", "csv": "/research/long-island-electricians-2026-10-29.csv", "industry": "/industries/electrician-seo", "guide": "/blog/electrician-keyword-research" }, { "id": "appliance-repair", "label": "Appliance repair", "date": "2026-11-02", "primaryQuery": "appliance repair Long Island", "primaryProviders": 3, "context": "Three provider homepages and six refrigerator/washer pages. One franchise ranked with a residential overview rather than its homepage.", "action": "Use appliance-specific service paths, then answer whether the service is repair, parts sales or replacement advice.", "metrics": [ { "value": "3/3", "label": "Homepages link to separate refrigerator and washer owners", "detail": "Each selected homepage provides routes to two distinct, inspected service destinations. This supports testing useful appliance-level ownership, not creating every brand-and-town combination." }, { "value": "3/6", "label": "Service pages include a repair-or-replace decision section", "detail": "Stark’s two sampled pages and Mr. Appliance’s refrigerator page contain a dedicated comparison section or question. A casual mention of replacement did not qualify." }, { "value": "2/6", "label": "Service pages explicitly exclude retail parts sales", "detail": "Both sampled Stark pages state this boundary. The observation suggests a qualification question worth checking; it does not measure lead quality or conversion lift." }, { "value": "2/6", "label": "Service pages put geography in an H1", "detail": "Both belong to the local Mr. Appliance site. The other four explain coverage elsewhere. This sample does not support an exact-match place-in-H1 rule." } ], "source": "/research/long-island-appliance-repair-2026-11-02.json", "csv": "/research/long-island-appliance-repair-2026-11-02.csv", "industry": "/industries/appliance-repair-seo", "guide": "/blog/appliance-repair-keyword-research" }, { "id": "roofing", "label": "Roofing", "date": "2026-11-02", "primaryQuery": "roofing company Long Island", "primaryProviders": 3, "context": "Three homepages and four linked service pages. Broad-query provider positions were 3, 7 and 8.", "action": "Check whether repair and replacement need different explanations and evidence. A separate URL is a planning decision.", "metrics": [ { "value": "3/3", "label": "Homepages introduce both repair and replacement", "detail": "All three selected providers name these service families. That establishes visible coverage in this sample, not which offer attracts better leads." }, { "value": "2/3", "label": "Homepages link to separate repair and replacement URLs", "detail": "Roof Leak Enders and L.I.N.Y. provide distinct linked destinations, which we inspected. All Home’s reviewed homepage uses service sections and same-page navigation." }, { "value": "2/3", "label": "Homepages explicitly name residential and commercial customers", "detail": "All Home and Roof Leak Enders name both. L.I.N.Y.’s reviewed homepage emphasizes homeowners; its unlisted capabilities remain unknown." }, { "value": "1/2", "label": "Inspected replacement pages retain repair wording in the main H1", "detail": "L.I.N.Y.’s replacement destination shows this mismatch. This denominator is the two inspected replacement pages, not the three-company sample." } ], "source": "/research/long-island-roofing-2026-11-02.json", "csv": "/research/long-island-roofing-2026-11-02.csv", "industry": "/industries/roofing-seo", "guide": "/blog/roofing-keyword-research" }, { "id": "landscaping", "label": "Landscaping", "date": "2026-11-02", "primaryQuery": "landscaping company Long Island", "primaryProviders": 3, "context": "Three provider homepages and seven linked service/audience destinations.", "action": "Distinguish ongoing property care from a new project. State visit frequency only when the business actually offers it.", "metrics": [ { "value": "3/3", "label": "Homepages introduce maintenance and new-project work", "detail": "Each names ongoing property care alongside design, planting, installation, or hardscape work. The sample supports investigating different customer needs; it does not tell us which work produces better leads." }, { "value": "2/3", "label": "Link to separate, focused maintenance and project pages", "detail": "Cipriano’s links lawn maintenance and landscape design. Long Island Landscape Designs links property maintenance and patio design/build, including through its footer. J Hernandez’s inspected destinations group services by audience." }, { "value": "1/3", "label": "Explicitly states weekly visit frequency on the homepage", "detail": "Cipriano’s describes weekly lawn visits. The other two reviewed homepages describe maintenance without a weekly cadence. This is a homepage wording observation, not a claim about their actual schedules." } ], "source": "/research/long-island-landscaping-2026-11-02.json", "csv": "/research/long-island-landscaping-2026-11-02.csv", "industry": "/industries/landscaping-seo", "guide": "/blog/landscaping-keyword-research" }, { "id": "pest-control", "label": "Pest control", "date": "2026-11-02", "primaryQuery": "pest control Long Island", "primaryProviders": 2, "context": "Two primary-query providers: one Melville service-area page and one homepage. A third provider from another query is supplemental and excluded from the ratios.", "action": "Explain both pest type and property audience. Distinguish the initial visit from an ongoing protection agreement.", "metrics": [ { "value": "2/2", "label": "Primary pages link distinct rodent and termite service destinations", "detail": "Both pairs were directly rendered and contain different service content. This supports checking pest-specific customer decisions; it does not establish a required page count." }, { "value": "2/2", "label": "Primary pages link residential and commercial destinations", "detail": "The actual audience destinations were checked in the bounded HTML sample. Pest type and property audience form different navigation dimensions." }, { "value": "1/2", "label": "Primary ranking pages explicitly name quarterly follow-ups", "detail": "Battle A Bug’s homepage names the cadence. Arrow’s Melville page mentions year-round service without a quarterly frequency. This is page wording, not a certification of actual terms." } ], "source": "/research/long-island-pest-control-2026-11-02.json", "csv": "/research/long-island-pest-control-2026-11-02.csv", "industry": "/industries/pest-control-seo", "guide": null } ] }