{
  "title": "MooseRank Long Island plumbing service-page observations",
  "date": "2026-11-02",
  "dateLabel": "November 2, 2026",
  "version": 1,
  "publicationUrl": "https://mooserank.com/blog/plumber-keyword-research#long-island-study",
  "creator": "MooseRank",
  "method": "Exploratory follow-up: one water-heater-family page and one drain-cleaning-family page per provider from the previously qualified three-business cohort. Six purposively selected pages, not a new ranked list or a representative industry sample.",
  "historicalRankingContext": {
    "date": "2026-10-29",
    "primaryQuery": "plumber Long Island",
    "origin": "Huntington, New York",
    "device": "desktop / Windows",
    "keywordTracker": "DataForSEO",
    "methodology": "https://mooserank.com/research/long-island-plumbing-2026-10-29.json",
    "providerPositions": [
      {
        "business": "Mike the Plumber",
        "organicRank": 2
      },
      {
        "business": "L & J Plumbing",
        "organicRank": 6
      },
      {
        "business": "Mr. Rooter Plumbing of Long Island",
        "organicRank": 7
      }
    ],
    "note": "These positions belong to the prior ranking destinations, not the six service pages reviewed on November 2. No new rankings or keyword demand measurements were purchased."
  },
  "newPaidApiCostUsd": 0,
  "counts": {
    "pages": 6,
    "businesses": 3,
    "waterHeaterPages": 3,
    "drainPages": 3,
    "jobAndPlaceHeading": 6,
    "combinedWaterHeaterHeading": 2,
    "installationFocusedHeading": 1,
    "unrelatedWaterHeaterFaq": 1
  },
  "metrics": [
    {
      "value": "6/6",
      "label": "Name the job and place in the H1",
      "detail": "All six inspected service pages pair a service with Bohemia, Ronkonkoma, or Long Island."
    },
    {
      "value": "2/3",
      "label": "Combine water-heater decisions in the H1",
      "detail": "Mike and L & J combine repair with installation or replacement in the main heading."
    },
    {
      "value": "1/3",
      "label": "Lead with water-heater installation",
      "detail": "The selected Mr. Rooter page has an installation-focused heading. This is a different page scope."
    },
    {
      "value": "1/3",
      "label": "Drain page has water-heater FAQs",
      "detail": "Mike’s drain page contains an unrelated FAQ block. A visible competitor still needs a relevance check."
    }
  ],
  "pages": [
    {
      "key": "mike-water",
      "business": "Mike the Plumber",
      "family": "Water heaters",
      "scope": "Broad service page combining repair, installation, and replacement; links to more specific owners.",
      "observation": "A broad water-heater overview coexists with repair and replacement explanations and links. Its existence does not establish which owner should rank for each query.",
      "url": "https://www.miketheplumberli.com/water-heaters",
      "title": "Water Heater Installation & Repair in Suffolk County | Mike the Plumber",
      "h1": "Expert Water Heater Repair & Installation in Bohemia, NY",
      "rendered": true,
      "businessType": "Local company website",
      "features": {
        "jobAndPlaceHeading": true,
        "combinedWaterHeaterHeading": true,
        "installationFocusedHeading": false,
        "unrelatedWaterHeaterFaq": false
      },
      "sourceChecked": "Public HTML and rendered page checked November 2, 2026. Statements describe presentation; licensing, service performance, and customer outcomes were not independently verified."
    },
    {
      "key": "mike-drain",
      "business": "Mike the Plumber",
      "family": "Drains",
      "scope": "Local drain-cleaning service page.",
      "observation": "The service heading and main explanation concern drain cleaning, while its FAQ block includes water-heater lifespan, installation, and repair questions. Audit each module for the page’s actual decision.",
      "url": "https://www.miketheplumberli.com/drain-cleaning",
      "title": "Drain Cleaning in Bohemia & Suffolk County | Mike the Plumber",
      "h1": "Drain Cleaning Services in Bohemia, NY",
      "rendered": true,
      "businessType": "Local company website",
      "features": {
        "jobAndPlaceHeading": true,
        "combinedWaterHeaterHeading": false,
        "installationFocusedHeading": false,
        "unrelatedWaterHeaterFaq": true
      },
      "sourceChecked": "Public HTML and rendered page checked November 2, 2026. Statements describe presentation; licensing, service performance, and customer outcomes were not independently verified."
    },
    {
      "key": "lj-water",
      "business": "L & J Plumbing",
      "family": "Water heaters",
      "scope": "Combined repair/replacement page with residential and commercial sections.",
      "observation": "One owner explains repair and replacement and separates household and business needs inside the page. These sections are not automatically separate URLs.",
      "url": "https://www.ljplumbing.com/water-heater-repair-install",
      "title": "Water Heater Contractor | Long Island, NY | L & J Plumbing",
      "h1": "Water Heater Replacement & Repair in Long Island, NY, and Surrounding Areas",
      "rendered": true,
      "businessType": "Local company website",
      "features": {
        "jobAndPlaceHeading": true,
        "combinedWaterHeaterHeading": true,
        "installationFocusedHeading": false,
        "unrelatedWaterHeaterFaq": false
      },
      "sourceChecked": "Public HTML and rendered page checked November 2, 2026. Statements describe presentation; licensing, service performance, and customer outcomes were not independently verified."
    },
    {
      "key": "lj-drain",
      "business": "L & J Plumbing",
      "family": "Drains",
      "scope": "Combined drain-cleaning page with jetting, inspection, and commercial sections.",
      "observation": "Related methods sit under one broad drain-service owner. Decide whether a specialist method merits its own page from business scope and query evidence, rather than a heading alone.",
      "url": "https://www.ljplumbing.com/sewer-drain-cleaning",
      "title": "Drain Cleaning Services | Long Island, NY | L & J Plumbing",
      "h1": "Drain Cleaning Services in Long Island, NY, and Surrounding Areas",
      "rendered": true,
      "businessType": "Local company website",
      "features": {
        "jobAndPlaceHeading": true,
        "combinedWaterHeaterHeading": false,
        "installationFocusedHeading": false,
        "unrelatedWaterHeaterFaq": false
      },
      "sourceChecked": "Public HTML and rendered page checked November 2, 2026. Statements describe presentation; licensing, service performance, and customer outcomes were not independently verified."
    },
    {
      "key": "mr-rooter-water",
      "business": "Mr. Rooter Plumbing of Long Island",
      "family": "Water heaters",
      "scope": "Local installation-focused page within a national franchise website.",
      "observation": "A Ronkonkoma installation owner has a narrower primary heading than the two broad water-heater examples. Franchise and national-domain context differ from independent local sites.",
      "url": "https://www.mrrooter.com/ronkonkoma/residential-services/water-heater-installation/",
      "title": "Ronkonkoma Water Heater Installation | Mr. Rooter Plumbing",
      "h1": "Ronkonkoma Water Heater Installation Service",
      "rendered": true,
      "businessType": "Local franchise on national-brand domain",
      "features": {
        "jobAndPlaceHeading": true,
        "combinedWaterHeaterHeading": false,
        "installationFocusedHeading": true,
        "unrelatedWaterHeaterFaq": false
      },
      "sourceChecked": "Public HTML and rendered page checked November 2, 2026. Statements describe presentation; licensing, service performance, and customer outcomes were not independently verified."
    },
    {
      "key": "mr-rooter-drain",
      "business": "Mr. Rooter Plumbing of Long Island",
      "family": "Drains",
      "scope": "Local residential drain-cleaning page within a national franchise website.",
      "observation": "The page has drain-specific service and FAQ sections and a booking path. Its national menu includes other service families; those navigation labels are not the page’s primary intent.",
      "url": "https://www.mrrooter.com/ronkonkoma/residential-services/drain-cleaning/",
      "title": "Expert Drain Cleaning Long Island | Mr. Rooter Plumbing",
      "h1": "Expert Drain Cleaning Long Island Homes Trust",
      "rendered": true,
      "businessType": "Local franchise on national-brand domain",
      "features": {
        "jobAndPlaceHeading": true,
        "combinedWaterHeaterHeading": false,
        "installationFocusedHeading": false,
        "unrelatedWaterHeaterFaq": false
      },
      "sourceChecked": "Public HTML and rendered page checked November 2, 2026. Statements describe presentation; licensing, service performance, and customer outcomes were not independently verified."
    }
  ],
  "featureDefinitions": {
    "jobAndPlaceHeading": "Rendered primary H1 names the relevant water-heater or drain work and a local place. Presence is an observation, not a prescribed ranking factor.",
    "combinedWaterHeaterHeading": "Among the three water-heater pages, the H1 contains repair plus installation or replacement.",
    "installationFocusedHeading": "Among the three water-heater pages, the H1 contains installation without repair.",
    "unrelatedWaterHeaterFaq": "Among the three drain pages, an FAQ question explicitly asks about water-heater lifespan; other water-heater questions corroborate the mismatch. Scope limited to the blocks reviewed."
  },
  "boundaries": [
    "Six service pages selected from three previously qualified providers, not the top six service pages for these job queries.",
    "Two local companies and one national-brand franchise; page types, brand strength and operating models differ.",
    "Page collection date and historical ranking observation date are separate. No current ranking, search volume, difficulty, links, traffic, conversion or revenue dataset collected.",
    "HTML and rendered checks can differ. L & J’s content was classified as navigation by the collector because of ancestor markup; visible primary headings and body content determined the observations.",
    "Mr. Rooter’s sitemap exceeded the collector’s 3 MB limit. Explicit service seeds were fetched; no full-site inventory claim is made.",
    "Shared features are hypotheses to investigate, not isolated causes of ranking. We did not audit business credentials, reviews, response times or technical plumbing advice."
  ],
  "download": "/research/long-island-plumbing-service-pages-2026-11-02.csv",
  "methodDownload": "/research/long-island-plumbing-service-pages-2026-11-02.json"
}