{
  "title": "MooseRank Long Island plumbing homepage comparison",
  "date": "2026-10-29",
  "revision": 2,
  "creator": "MooseRank",
  "publicationUrl": "https://mooserank.com/industries/plumber-seo#long-island-study",
  "scope": "Three qualifying provider websites after verification exclusions in the original primary result set. Two standalone local-company homepages and one national-brand local franchise homepage; homepage observations are distinct from ranking-page type.",
  "counts": {
    "localCoverage": 3,
    "serviceFamilyLinks": 3,
    "credentialClaims": 3,
    "explicit24HourRestrictions": 1,
    "homepageRanking": 2,
    "denominator": 3
  },
  "metrics": [
    {
      "value": "3/3",
      "label": "Name their local coverage",
      "detail": "Every reviewed homepage identifies Long Island or a county-level service focus. One is a local franchise homepage."
    },
    {
      "value": "3/3",
      "label": "Link to core service families",
      "detail": "Water-heater and drain-service destinations are linked from each homepage."
    },
    {
      "value": "3/3",
      "label": "Publish credential claims",
      "detail": "Licensing or insurance wording appears on every reviewed homepage. Claims were not independently verified."
    },
    {
      "value": "1/3",
      "label": "Restricts a 24-hour offer",
      "detail": "L & J specifies commercial-only emergency service. Office hours and 24/7 scheduling are different statements and are not counted as the same restriction."
    }
  ],
  "features": [
    {
      "business": "Mike the Plumber",
      "localCoverage": true,
      "waterHeaterAndDrainLinks": true,
      "credentialClaim": true,
      "explicit24HourRestriction": false,
      "homepageRanking": true,
      "renderedPhoneAction": true,
      "renderedForm": true,
      "source": "Bounded HTML collection and rendered homepage inspection.",
      "references": [
        "https://www.miketheplumberli.com/",
        "https://www.miketheplumberli.com/water-heaters",
        "https://www.miketheplumberli.com/drain-sewer-services"
      ]
    },
    {
      "business": "L & J Plumbing",
      "localCoverage": true,
      "waterHeaterAndDrainLinks": true,
      "credentialClaim": true,
      "explicit24HourRestriction": true,
      "homepageRanking": true,
      "renderedPhoneAction": true,
      "renderedForm": false,
      "source": "Bounded HTML collection and rendered homepage inspection.",
      "references": [
        "https://www.ljplumbing.com/",
        "https://www.ljplumbing.com/water-heater-repair-install",
        "https://www.ljplumbing.com/sewer-drain-cleaning"
      ]
    },
    {
      "business": "Mr. Rooter Plumbing of Long Island",
      "localCoverage": true,
      "waterHeaterAndDrainLinks": true,
      "credentialClaim": true,
      "explicit24HourRestriction": false,
      "homepageRanking": false,
      "renderedPhoneAction": true,
      "renderedForm": true,
      "source": "Bounded HTML sample and rendered regional-homepage inspection. Local franchise on a national-brand domain.",
      "references": [
        "https://www.mrrooter.com/ronkonkoma/",
        "https://www.mrrooter.com/ronkonkoma/emergency-service/"
      ]
    }
  ],
  "businesses": [
    {
      "name": "Mike the Plumber",
      "domain": "miketheplumberli.com",
      "organicRank": 2,
      "absoluteRank": 5,
      "homepage": "https://www.miketheplumberli.com/",
      "rankingUrl": "https://www.miketheplumberli.com/",
      "pageType": "Homepage",
      "businessModel": "Owner-operated local business (self-described)",
      "geography": "Bohemia address and an explicit Suffolk County service focus.",
      "serviceLinks": "Water-heater and drain/sewer destinations.",
      "credentials": "Licensing and insurance claims; self-reported.",
      "availability": "Published office hours are Monday–Saturday, 7am–5pm, with Sunday closed. A 24-hour dispatch commitment was not verified.",
      "access": "Homepage rendered and inspected; public HTML collected.",
      "rendered": true
    },
    {
      "name": "L & J Plumbing",
      "domain": "ljplumbing.com",
      "organicRank": 6,
      "absoluteRank": 10,
      "homepage": "https://www.ljplumbing.com/",
      "rankingUrl": "https://www.ljplumbing.com/",
      "pageType": "Homepage",
      "businessModel": "Family-owned local company (self-described)",
      "geography": "Long Island coverage, county-specific phone numbers, and a Lindenhurst address.",
      "serviceLinks": "Water-heater and drain-cleaning destinations.",
      "credentials": "Licensing, insurance, and certification claims; self-reported.",
      "availability": "The footer limits 24/7 emergency service to commercial work.",
      "access": "Homepage rendered and inspected; public HTML collected.",
      "rendered": true
    },
    {
      "name": "Mr. Rooter Plumbing of Long Island",
      "domain": "mrrooter.com/ronkonkoma",
      "organicRank": 7,
      "absoluteRank": 11,
      "homepage": "https://www.mrrooter.com/ronkonkoma/",
      "rankingUrl": "https://www.mrrooter.com/ronkonkoma/emergency-service/",
      "pageType": "Emergency plumbing service page",
      "businessModel": "Local franchise of a national brand",
      "geography": "Regional homepage identifies Long Island and lists Nassau and Suffolk service areas.",
      "serviceLinks": "Water-heater and drain-service destinations, including shared national service pages.",
      "credentials": "Licensing, bonding, and insurance claims; self-reported.",
      "availability": "The homepage advertises 24/7 scheduling and describes emergency repairs at all hours. These are company statements, not verified response times.",
      "access": "Regional homepage rendered and inspected; ranking page and a three-page HTML sample reviewed. National brand and domain context differ from the other two sites.",
      "rendered": true
    }
  ],
  "searches": [
    {
      "taskId": "10292334-2357-0139-0000-c49de726234d",
      "costUsd": 0.002,
      "requested": {
        "api": "serp",
        "function": "live",
        "se": "google",
        "se_type": "organic",
        "keyword": "plumber Long Island",
        "location_name": "Huntington,New York,United States",
        "language_code": "en",
        "device": "desktop",
        "os": "windows",
        "depth": 10,
        "tag": "Huntington,New York,United States|desktop|plumber Long Island"
      },
      "results": [
        {
          "keyword": "plumber Long Island",
          "collectedAt": "2026-10-29 23:34:33 +00:00",
          "locationCode": 1023022,
          "organicResults": [
            {
              "organicRank": 1,
              "absoluteRank": 4,
              "title": "Plumbing Services in Long Island, NY",
              "url": "https://appleairli.com/plumbing/farmingdale-ny/",
              "include": false,
              "reason": "Excluded after qualification review: insufficient primary-source verification for benchmark inclusion."
            },
            {
              "organicRank": 2,
              "absoluteRank": 5,
              "title": "Mike the Plumber: Plumber in Suffolk County, NY",
              "url": "https://www.miketheplumberli.com/",
              "include": true,
              "business": "Mike the Plumber",
              "reason": "Direct plumbing-provider homepage; Suffolk County operating evidence."
            },
            {
              "organicRank": 3,
              "absoluteRank": 6,
              "title": "Long Island Plumbing Repair | Bethpage NY",
              "url": "https://www.facebook.com/LongIslandPlumbingRepair/",
              "include": false,
              "reason": "Off-platform Facebook business profile, rather than an owned business website homepage."
            },
            {
              "organicRank": 4,
              "absoluteRank": 7,
              "title": "The 10 Best Plumbing Services in Long Island City 2026",
              "url": "https://www.thumbtack.com/ny/long-island-city/plumbing",
              "include": false,
              "reason": "Directory result for Long Island City, rather than a Long Island provider homepage."
            },
            {
              "organicRank": 5,
              "absoluteRank": 9,
              "title": "Can anyone recommend a trustworthy plumber on Long ...",
              "url": "https://www.facebook.com/groups/longislandmomsnetwork/posts/6690216751106018/",
              "include": false,
              "reason": "Facebook community recommendation post."
            },
            {
              "organicRank": 6,
              "absoluteRank": 10,
              "title": "Plumbing Contractor | Long Island, NY | L & J Plumbing",
              "url": "https://www.ljplumbing.com/",
              "include": true,
              "business": "L & J Plumbing",
              "reason": "Next qualifying direct provider homepage; Long Island operating evidence."
            },
            {
              "organicRank": 7,
              "absoluteRank": 11,
              "title": "Emergency Plumber | Mr. Rooter Plumbing of Long Island",
              "url": "https://www.mrrooter.com/ronkonkoma/emergency-service/",
              "include": true,
              "business": "Mr. Rooter Plumbing of Long Island",
              "reason": "Next eligible provider after qualification exclusions; local franchise on a national-brand domain, identified separately from standalone local companies."
            },
            {
              "organicRank": 8,
              "absoluteRank": 12,
              "title": "Intercity Plumbing & Heating: Long Island Plumber & Heating ...",
              "url": "https://www.intercityplumbing.com/",
              "include": false,
              "reason": "Relevant provider homepage after the first three selected websites; retained in full results, outside primary cohort."
            },
            {
              "organicRank": 9,
              "absoluteRank": 13,
              "title": "Reliable plumber services in Long Island",
              "url": "https://www.facebook.com/groups/longislandbusinessandcommunity/posts/25526301773720592/",
              "include": false,
              "reason": "Facebook community post."
            }
          ]
        }
      ]
    },
    {
      "taskId": "10292334-2357-0139-0000-614c5fe30c06",
      "costUsd": 0.002,
      "requested": {
        "api": "serp",
        "function": "live",
        "se": "google",
        "se_type": "organic",
        "keyword": "plumbing company Long Island",
        "location_name": "Huntington,New York,United States",
        "language_code": "en",
        "device": "desktop",
        "os": "windows",
        "depth": 10,
        "tag": "Huntington,New York,United States|desktop|plumbing company Long Island"
      },
      "results": [
        {
          "keyword": "plumbing company Long Island",
          "collectedAt": "2026-10-29 23:34:44 +00:00",
          "locationCode": 1023022,
          "organicResults": [
            {
              "organicRank": 1,
              "absoluteRank": 4,
              "title": "Hempstead Plumbers | Long Island Plumbing Services",
              "url": "https://www.kensplumbingandheating.com/service-areas/hempstead/"
            },
            {
              "organicRank": 2,
              "absoluteRank": 5,
              "title": "LONG ISLAND PLUMBING SOLUTIONS",
              "url": "https://m.yelp.com/biz/long-island-plumbing-solutions-west-islip"
            },
            {
              "organicRank": 3,
              "absoluteRank": 6,
              "title": "Nassau County NY Plumbing",
              "url": "https://www.varsityhomeservice.com/nassau-county-ny/plumbing/"
            },
            {
              "organicRank": 4,
              "absoluteRank": 7,
              "title": "Long Island Plumbing Company Ratings",
              "url": "https://www.facebook.com/fb-answers/long-island-plumbing-company-ratings/"
            },
            {
              "organicRank": 5,
              "absoluteRank": 8,
              "title": "LONG ISLAND PLUMBING AUTHORITY",
              "url": "https://m.yelp.com/biz/long-island-plumbing-authority-hicksville"
            },
            {
              "organicRank": 6,
              "absoluteRank": 9,
              "title": "Plumber in Long Island, NY | Emergency & Residential ...",
              "url": "https://orderaplumber.com/"
            },
            {
              "organicRank": 7,
              "absoluteRank": 10,
              "title": "Suffolk County NY Plumbing",
              "url": "https://www.varsityhomeservice.com/suffolk-county-ny/plumbing/"
            },
            {
              "organicRank": 8,
              "absoluteRank": 11,
              "title": "Long Island Plumbing Repair | Bethpage NY",
              "url": "https://www.facebook.com/LongIslandPlumbingRepair/"
            },
            {
              "organicRank": 9,
              "absoluteRank": 12,
              "title": "Licensed NYC/LI Plumbers",
              "url": "https://www.smithtownny.gov/DocumentCenter/View/310/Contact-List-of-Plumbers-11-9-12?bidId="
            }
          ]
        }
      ]
    },
    {
      "taskId": "10292334-2357-0139-0000-5cf8900cc546",
      "costUsd": 0.002,
      "requested": {
        "api": "serp",
        "function": "live",
        "se": "google",
        "se_type": "organic",
        "keyword": "plumbing services Long Island",
        "location_name": "Huntington,New York,United States",
        "language_code": "en",
        "device": "desktop",
        "os": "windows",
        "depth": 10,
        "tag": "Huntington,New York,United States|desktop|plumbing services Long Island"
      },
      "results": [
        {
          "keyword": "plumbing services Long Island",
          "collectedAt": "2026-10-29 23:34:49 +00:00",
          "locationCode": 1023022,
          "organicResults": [
            {
              "organicRank": 1,
              "absoluteRank": 4,
              "title": "Long Island Plumbing Heating",
              "url": "https://longislandplumbingheating.com/"
            },
            {
              "organicRank": 2,
              "absoluteRank": 5,
              "title": "Nassau County NY Plumbing",
              "url": "https://www.varsityhomeservice.com/nassau-county-ny/plumbing/"
            },
            {
              "organicRank": 3,
              "absoluteRank": 6,
              "title": "LONG ISLAND PLUMBING SOLUTIONS",
              "url": "https://m.yelp.com/biz/long-island-plumbing-solutions-west-islip"
            },
            {
              "organicRank": 4,
              "absoluteRank": 7,
              "title": "Long Island Plumbing Repair | Bethpage NY",
              "url": "https://www.facebook.com/LongIslandPlumbingRepair/"
            },
            {
              "organicRank": 5,
              "absoluteRank": 9,
              "title": "Intercity Plumbing & Heating: Long Island Plumber & Heating ...",
              "url": "https://www.intercityplumbing.com/"
            },
            {
              "organicRank": 6,
              "absoluteRank": 10,
              "title": "Licensed NYC/LI Plumbers",
              "url": "https://www.smithtownny.gov/DocumentCenter/View/310/Contact-List-of-Plumbers-11-9-12?bidId="
            },
            {
              "organicRank": 7,
              "absoluteRank": 11,
              "title": "LONG ISLAND PLUMBING AUTHORITY",
              "url": "https://m.yelp.com/biz/long-island-plumbing-authority-hicksville"
            },
            {
              "organicRank": 8,
              "absoluteRank": 12,
              "title": "Smithtown Plumber | Long Island Plumbing Experts",
              "url": "https://outstandingplumber.com/"
            },
            {
              "organicRank": 9,
              "absoluteRank": 13,
              "title": "Best Plumbing near Bay Shore, NY 11706",
              "url": "https://www.yelp.com/search?find_desc=Plumbing&find_loc=Bay+Shore%2C+NY+11706"
            }
          ]
        }
      ]
    }
  ],
  "qualificationAmendment": "Require accessible primary-source business verification for benchmark inclusion. Retain original SERP entries, document exclusions, label franchises separately, and recompute all cohort counts after substitutions.",
  "predefinedProtocol": {
    "status": "Completed after explicit approval of three paid searches; actual API-reported cost $0.006.",
    "primary_query": "plumber Long Island",
    "supporting_queries": [
      "plumbing company Long Island",
      "plumbing services Long Island"
    ],
    "requested_search_origin": "Huntington,New York,United States",
    "verified_origin_code": 1023022,
    "engine": "Google",
    "language": "en",
    "device": "desktop",
    "depth": 10,
    "selection": "First three distinct qualifying plumbing-provider domains in primary-query organic results. Log actual organic and absolute ranks, exclusions, geography evidence, and local company versus regional branch. Ads, Maps, directories, and irrelevant page intents are excluded from the organic cohort.",
    "page_unit": "Business homepage; inspect and separately identify the ranking URL when different.",
    "predefined_features": [
      {
        "id": "local_coverage",
        "definition": "Homepage visibly names Long Island, Nassau, Suffolk, or a verified local operating/service area. Record exact context and do not count metadata alone."
      },
      {
        "id": "emergency_availability",
        "definition": "Homepage visibly offers emergency plumbing and states availability. Record emergency wording separately from a stronger 24/7 claim."
      },
      {
        "id": "named_service_links",
        "definition": "Homepage links to at least one distinct plumbing-service destination. Verify relevant destinations; distinguish global navigation from contextual links."
      },
      {
        "id": "local_page_links",
        "definition": "Homepage links to distinct town or county service destinations. Counts are verified linked pages, not a claim about Google's index or total website pages."
      },
      {
        "id": "visible_customer_evidence",
        "definition": "Rendered homepage shows an attributed testimonial, review quotation, or review widget with readable business/customer context. Unreadable widgets are unknown."
      },
      {
        "id": "credentials_claim",
        "definition": "Visible licensing or insurance statement; record as the business's claim, not independent credential verification."
      },
      {
        "id": "phone_action",
        "definition": "A visible homepage call action uses a working tel: link. Record whether it appears in the initial desktop viewport."
      },
      {
        "id": "inquiry_form",
        "definition": "Rendered homepage contains an inquiry/booking form, rather than merely a link to another page."
      },
      {
        "id": "local_business_schema",
        "definition": "Readable JSON-LD contains LocalBusiness or a relevant subtype. Presence is descriptive and is not a ranking target."
      }
    ],
    "reporting_rules": [
      "Report observed counts as x/3, with the reviewed cohort and date; unknown does not mean absent.",
      "Preserve raw SERPs and bounded page captures without credentials.",
      "Verify key observations against rendered pages and document unavailable evidence.",
      "Record additional discoveries as exploratory rather than retroactively preplanned.",
      "Separate observed commonalities, plausible interpretations, and recommendations.",
      "Do not claim these stats are unavailable everywhere online or that features caused rankings.",
      "No inference about competitors' traffic, booked jobs, conversions, revenue, or private Google signals."
    ]
  },
  "limits": [
    "Single-origin desktop snapshot, not a Maps grid or a stable ranking claim.",
    "Nine organic results per depth-10 request; 27 total rows across three searches.",
    "Mike and L & J: eight-page HTML samples each; Mr. Rooter: three-page HTML sample. All benchmark homepages inspected in a browser.",
    "The replacement is a local franchise on a national-brand domain; brand and domain differences are not controlled.",
    "Mr. Rooter global sitemap exceeded the collector size limit; the inventory is bounded and is not a Google index count.",
    "A false explicit24HourRestriction flag means no such qualification was observed in reviewed content; it does not verify 24-hour availability.",
    "Credential claims, longevity, reviews, and operating details are statements by the businesses, not independent verification.",
    "No competitor traffic, conversions, revenue, backlink-history, or causal ranking analysis."
  ],
  "keywordTracker": "DataForSEO"
}