{
  "status": "evidence-collected",
  "date": "2026-11-02",
  "dateLabel": "November 2, 2026",
  "primaryQuery": "pest control Long Island",
  "description": "Original website observations of two qualifying primary-query providers and one separately labeled supplemental regional destination. Primary counts exclude the supplemental page. Four primary pest-service pages and one supplemental plan destination were also rendered. Features do not establish ranking causes.",
  "method": "Google organic live/advanced searches through our keyword tracker (DataForSEO), Huntington NY origin, English, desktop/Windows, depth 10. Primary pest control Long Island returned two distinct qualifying Nassau/Suffolk provider destinations. A third comparison was selected from the separate company query and kept supplemental. Bounded HTML collection and direct rendered inspection; AI-assisted coding checked against page evidence.",
  "variables": [
    "Distinct rodent and termite service destinations linked from primary ranking pages",
    "Residential and commercial destinations linked from primary ranking pages",
    "Explicit quarterly cadence in primary ranking-page text"
  ],
  "download": "/research/long-island-pest-control-2026-11-02.csv",
  "methodDownload": "/research/long-island-pest-control-2026-11-02.json",
  "selectionSummary": "The primary query “pest control Long Island” returned two distinct qualifying provider domains: Arrow’s Melville service-area page at organic #1 and Battle A Bug’s homepage at #7. Arrow also occupied #2. Other results were editorial, social, directory, or Long Island City destinations. Fox’s Islip page, organic #1 for “pest control company Long Island,” is a separately labeled supplemental comparison—not a third primary-query result.",
  "settingsSummary": "November 2, 2026; Huntington, New York search origin; English; desktop/Windows; depth 10 requested. The primary and company variants returned eight organic entries each; “exterminator Long Island” returned nine. Actual organic and absolute positions are retained. The five supporting service/plan pages were not separately rank-tested.",
  "metrics": [
    {
      "value": "2/2",
      "label": "Primary pages link distinct rodent and termite service destinations",
      "detail": "Both pairs were directly rendered and contain different service content. This supports checking pest-specific customer decisions; it does not establish a required page count."
    },
    {
      "value": "2/2",
      "label": "Primary pages link residential and commercial destinations",
      "detail": "The actual audience destinations were checked in the bounded HTML sample. Pest type and property audience form different navigation dimensions."
    },
    {
      "value": "1/2",
      "label": "Primary ranking pages explicitly name quarterly follow-ups",
      "detail": "Battle A Bug’s homepage names the cadence. Arrow’s Melville page mentions year-round service without a quarterly frequency. This is page wording, not a certification of actual terms."
    }
  ],
  "boundary": "All three ratios use only the two primary-query providers. Fox is supplemental and excluded from those denominators. One origin/device snapshot and a small purposive page sample do not describe the whole market or isolate ranking causes. Business credentials, safety claims, reviews, guarantees and performance were not independently certified.",
  "implications": [
    {
      "observed": "2/2 primary pages link distinct pest-service pairs",
      "title": "Clarify the pest-specific service decision.",
      "copy": "A rodent inquiry and a termite inquiry can need different explanations, assessment inputs, scope and proof. Check actual capabilities and service-specific results before splitting. A symptom or identification phrase may need information rather than another sales page."
    },
    {
      "observed": "2/2 primary pages link property-type destinations",
      "title": "Connect the property to the service.",
      "copy": "A homeowner and a commercial property manager may need different coordination and evidence. An audience page can organize several services. It should add value instead of duplicating every pest page with a different label."
    },
    {
      "observed": "Quarterly follow-ups stated on 1/2 primary pages",
      "title": "Explain what the ongoing commitment means.",
      "copy": "Confirm included pests, property fit, cadence, exclusions, follow-up responsibilities and agreement terms with the business. An inspection, an initial service and an ongoing plan are different offers. Do not inherit a competitor’s guarantee or response promise."
    }
  ],
  "methodSummary": "Three approved successful DataForSEO Google organic live/advanced tasks reported $0.006 total. Huntington origin (1023022), English, desktop/Windows, depth 10; 25 organic rows returned. Primary positions #1/#7 (absolute #5/#11) are distinct from supplemental company-query #1 (absolute #5). No additional paid collection was used to force a third primary provider.",
  "inspectionSummary": "Three ranking destinations, two additional company homepages, four primary pest-service pages and one supplemental protection-plan page were directly rendered. Initial HTML runs sampled seven pages per provider; two focused five-page primary-provider runs checked pest and audience destinations. Unreviewed pages remain unknown. Discovery inventories are not index counts.",
  "urlSummary": "Most returned URLs were opaque Google goto wrappers. Arrow’s Melville destination was matched from the returned title/breadcrumb to the directly inspected page; Battle A Bug’s homepage and Fox’s exact Islip URL were likewise checked. Downloads preserve raw URLs, query-specific ranks, selection reasons and normalized domain overlap. Full exact-URL overlap is unknown.",
  "businesses": [
    {
      "key": "arrow",
      "name": "Arrow Exterminating Company, Inc.",
      "query": "pest control Long Island",
      "organicRank": 1,
      "absoluteRank": 5,
      "cohort": "Primary query",
      "supplemental": false,
      "homeKey": "arrow-home",
      "rankingKey": "arrow-ranking",
      "context": "A provider-owned Melville service-area page on a wider Long Island company site. The page identifies Nassau/Suffolk coverage and Lynbrook/Ronkonkoma contacts; a Melville service destination is not presented here as a separate verified office.",
      "homepageNote": "The company homepage introduces broad pest-control work and local coverage. The ranked Melville destination combines local context, contact routes, pest-specific links, and residential/commercial routes.",
      "serviceNote": "The inspected rodent and termite destinations contain different service explanations. Residential and commercial destinations were also checked in the bounded HTML sample. The ranked page mentions year-round service but does not state a quarterly visit cadence.",
      "audienceUrls": [
        "https://arrowexterminating.com/residential/",
        "https://arrowexterminating.com/commercial/"
      ],
      "services": [
        [
          "arrow-rodent",
          "Rodent control"
        ],
        [
          "arrow-termite",
          "Termite control"
        ]
      ],
      "homepage": "https://arrowexterminating.com/",
      "rankingUrl": "https://arrowexterminating.com/long-island/huntington/melville/",
      "domain": "arrowexterminating.com",
      "features": {
        "distinctRodentTermite": true,
        "residentialCommercialPaths": true,
        "quarterlyCadenceOnRankingPage": false
      },
      "servicePages": [
        {
          "key": "arrow-rodent",
          "label": "Rodent control",
          "url": "https://arrowexterminating.com/rodent-exterminators/",
          "primaryHeading": "Rat & Mice Exterminators - Control - Removal",
          "rendered": true
        },
        {
          "key": "arrow-termite",
          "label": "Termite control",
          "url": "https://arrowexterminating.com/termite-exterminators/",
          "primaryHeading": "Termite Control",
          "rendered": true
        }
      ]
    },
    {
      "key": "battle",
      "name": "Battle A Bug",
      "query": "pest control Long Island",
      "organicRank": 7,
      "absoluteRank": 11,
      "cohort": "Primary query",
      "supplemental": false,
      "homeKey": "battle-ranking",
      "rankingKey": "battle-ranking",
      "context": "A company homepage identifying a named owner, a Massapequa Park address, and Nassau/Western Suffolk coverage. Family ownership, registrations, experience and review statements remain attributed website claims, not independent certifications.",
      "homepageNote": "The homepage separates pest requests, property types, local coverage, and a three-step process. It explicitly describes quarterly follow-ups and has a pest-concern field with an unsure/inspection option.",
      "serviceNote": "Distinct rodent and termite pages were rendered and reviewed. Residential and commercial destinations were checked in the bounded HTML sample. The cadence statement belongs to the inspected homepage; actual plan terms and availability were not independently verified.",
      "audienceUrls": [
        "https://battleabug.com/residential-pest-control/",
        "https://battleabug.com/commercial-pest-control/"
      ],
      "services": [
        [
          "battle-rodent",
          "Rodent control"
        ],
        [
          "battle-termite",
          "Termite control"
        ]
      ],
      "homepage": "https://battleabug.com/",
      "rankingUrl": "https://battleabug.com/",
      "domain": "battleabug.com",
      "features": {
        "distinctRodentTermite": true,
        "residentialCommercialPaths": true,
        "quarterlyCadenceOnRankingPage": true
      },
      "servicePages": [
        {
          "key": "battle-rodent",
          "label": "Rodent control",
          "url": "https://battleabug.com/services/rodent-control/",
          "primaryHeading": "Mouse & Rat Controlfor Long IslandHomes & Businesses",
          "rendered": true
        },
        {
          "key": "battle-termite",
          "label": "Termite control",
          "url": "https://battleabug.com/services/termite-control/",
          "primaryHeading": "Stop termites before they destroy your home.",
          "rendered": true
        }
      ]
    },
    {
      "key": "fox",
      "name": "Fox Pest Control — Islip page",
      "query": "pest control company Long Island",
      "organicRank": 1,
      "absoluteRank": 5,
      "cohort": "Supplemental / second query",
      "supplemental": true,
      "homeKey": "fox-home",
      "rankingKey": "fox-ranking",
      "context": "A local destination within a multi-region brand website. It identifies a Holbrook office serving the Islip area. This is not an independent company homepage and was not selected from the primary-query provider cohort.",
      "homepageNote": "The Islip destination combines local office/contact information with shared pest, service-plan, and commercial navigation. Review totals and shared brand modules were not counted as Islip-specific outcomes.",
      "serviceNote": "The separate Home Protection Plan destination explains scheduled visits, covered-pest scope, and limitations. It is a supplemental example for distinguishing a pest-information path from the terms of an ongoing service offer.",
      "audienceUrls": [],
      "services": [
        [
          "fox-plan",
          "Home Protection Plan"
        ]
      ],
      "homepage": "https://fox-pest.com/",
      "rankingUrl": "https://fox-pest.com/locations/new-york/islip/",
      "domain": "fox-pest.com",
      "features": {
        "distinctRodentTermite": null,
        "residentialCommercialPaths": null,
        "quarterlyCadenceOnRankingPage": true
      },
      "servicePages": [
        {
          "key": "fox-plan",
          "label": "Home Protection Plan",
          "url": "https://fox-pest.com/services/plans/home-protection/",
          "primaryHeading": "Protect your home.",
          "rendered": true
        }
      ]
    }
  ],
  "counts": {
    "primaryProviders": 2,
    "supplementalProviders": 1,
    "primaryRodentTermitePairs": 2,
    "primaryAudiencePairs": 2,
    "primaryQuarterlyCadence": 1,
    "primarySupportingPages": 4,
    "supplementalSupportingPages": 1
  },
  "collection": {
    "endpoint": "/v3/serp/google/organic/live/advanced",
    "taskCount": 3,
    "successfulApiReportedCostUsd": 0.006,
    "collectedAt": "2026-11-02T23:54:40.313292+00:00",
    "tasks": [
      {
        "id": "11022354-2357-0139-0000-e68fa0c7f0bb",
        "cost": 0.002,
        "statusCode": 20000,
        "submitted": {
          "api": "serp",
          "function": "live",
          "se": "google",
          "se_type": "organic",
          "keyword": "pest control Long Island",
          "location_name": "Huntington,New York,United States",
          "language_code": "en",
          "device": "desktop",
          "os": "windows",
          "depth": 10,
          "tag": "Huntington,New York,United States|desktop|pest control Long Island"
        },
        "returned": {
          "locationCode": 1023022,
          "languageCode": "en",
          "datetime": "2026-11-02 23:54:14 +00:00",
          "organicRows": 8
        }
      },
      {
        "id": "11022354-2357-0139-0000-993cc1faa2d7",
        "cost": 0.002,
        "statusCode": 20000,
        "submitted": {
          "api": "serp",
          "function": "live",
          "se": "google",
          "se_type": "organic",
          "keyword": "pest control company Long Island",
          "location_name": "Huntington,New York,United States",
          "language_code": "en",
          "device": "desktop",
          "os": "windows",
          "depth": 10,
          "tag": "Huntington,New York,United States|desktop|pest control company Long Island"
        },
        "returned": {
          "locationCode": 1023022,
          "languageCode": "en",
          "datetime": "2026-11-02 23:54:23 +00:00",
          "organicRows": 8
        }
      },
      {
        "id": "11022354-2357-0139-0000-a3d737219c40",
        "cost": 0.002,
        "statusCode": 20000,
        "submitted": {
          "api": "serp",
          "function": "live",
          "se": "google",
          "se_type": "organic",
          "keyword": "exterminator Long Island",
          "location_name": "Huntington,New York,United States",
          "language_code": "en",
          "device": "desktop",
          "os": "windows",
          "depth": 10,
          "tag": "Huntington,New York,United States|desktop|exterminator Long Island"
        },
        "returned": {
          "locationCode": 1023022,
          "languageCode": "en",
          "datetime": "2026-11-02 23:54:39 +00:00",
          "organicRows": 9
        }
      }
    ],
    "rejectedAttempt": "An earlier request used incorrectly formatted location_name Huntington,New York,UnitedStates and was explicitly rejected with task code40501. It returned no search results. The helper did not retain its response/cost; no cost is inferred for that rejected attempt. The corrected approved batch above succeeded."
  },
  "serpResults": [
    {
      "query": "pest control Long Island",
      "organicRank": 1,
      "absoluteRank": 5,
      "websiteName": "Arrow Exterminating Company, Inc.",
      "breadcrumb": "https://arrowexterminating.com › ... › Huntington",
      "rawUrl": "https://google.com/goto?url=CAESegHrOzAVudc0sLhkqaAnXLQaKtbZM3HZ7gLYKOTcoyVYauGaDLvXByHbGZ98qgkqqCPhkArjmPpgydnD1eL8L3WJ5nRhRE9og3XMSnEosI82bWZP6-hwz4AZCD8nM_F-om0IAY1qsQyxU5lvNlqe7L6124N1vPGf0xeh",
      "domain": "arrowexterminating.com",
      "matchedRankingUrl": "https://arrowexterminating.com/long-island/huntington/melville/",
      "selection": "Included primary: first qualifying distinct provider destination."
    },
    {
      "query": "pest control Long Island",
      "organicRank": 2,
      "absoluteRank": 6,
      "websiteName": "Arrow Exterminating Company, Inc.",
      "breadcrumb": "https://arrowexterminating.com › ... › Smithtown",
      "rawUrl": "https://google.com/goto?url=CAESewHrOzAVziMqy7JmEJF_ZncKttOWXZ2sEFGWO7FbPB3z2x74SvGv_uxII5Am-QgXYL7AFrB_VXbhCXdP7hHJmCGLm3Wn63stuEvubTFFCj46x6pd3ziutKHotroA25x8BQXKzIYBng7KbPP81AUScxni-oOxCUCyUVh8fg",
      "domain": "arrowexterminating.com",
      "matchedRankingUrl": null,
      "selection": "Excluded duplicate provider domain (Arrow); positions preserved."
    },
    {
      "query": "pest control Long Island",
      "organicRank": 3,
      "absoluteRank": 7,
      "websiteName": "Skaggs-Walsh",
      "breadcrumb": "https://skaggswalsh.com › Blog › Pest Control",
      "rawUrl": "https://google.com/goto?url=CAESbwHrOzAVSxiJYM_3bOJjApLEOEeVkqSVmI7aQkDok7RqaScz_R6wXdPzxshNm2YCZvPxrlVm8RO7hrpYnfjMYT6K8rbhlxfahg4h5Qw4bDEsnM5Ao16iV6n9ioxokYcmnViUYMOzmJYfGPgFLGzqtg",
      "domain": "skaggswalsh.com",
      "matchedRankingUrl": null,
      "selection": "Excluded editorial/comparison article, not a provider service destination."
    },
    {
      "query": "pest control Long Island",
      "organicRank": 4,
      "absoluteRank": 8,
      "websiteName": "Instagram · longislandexterminatingco",
      "breadcrumb": "100+ followers",
      "rawUrl": "https://google.com/goto?url=CAESbwHrOzAVSNdLCZeOZtGgpEPCYQGhccxvufaHqXlxkvLC5dt6tdpMBRgU-JqSysPJO4CMzywSdN8ghmBn2hONUADh1srUYX6zgY59g1WKrH0W0UhXGFUHM55pU--XR9kBsn0oQFoiRmXCFrZYrqbAxw",
      "domain": "instagram.com",
      "matchedRankingUrl": null,
      "selection": "Excluded social profile."
    },
    {
      "query": "pest control Long Island",
      "organicRank": 5,
      "absoluteRank": 9,
      "websiteName": "Angie's List",
      "breadcrumb": "https://www.angi.com › companylist › pest-control",
      "rawUrl": "https://google.com/goto?url=CAESgwEB6zswFcNWwEWyOX_YNXThzDF3D8hTI6qFNqr7yO_eKh55XusDcJWE-KS1dTdOycvskNLlhYlbmgTIKJFmV_cfYKyCLhYCCuBkMRkrL3pHhS-2CL3MPtMQp4wGgdr31unrnTXDBRnnFUU-3XyFPr656n-qic_UQXwbpgCHnbgVeiRCXg",
      "domain": "angi.com",
      "matchedRankingUrl": null,
      "selection": "Excluded directory; destination targets Long Island City."
    },
    {
      "query": "pest control Long Island",
      "organicRank": 6,
      "absoluteRank": 10,
      "websiteName": "Magic Exterminating",
      "breadcrumb": "https://magicexterminating.com › Queens",
      "rawUrl": "https://google.com/goto?url=CAEScgHrOzAVUwuLK8CvxdNPjqG0sZgdxbuAhItAVPp_ocZo-45eg-VIup2piS-8A78-8qecxWAJ5CLleg3zDYO4pbU6YAn53SysQHf541nYBQtfg9fJVQLyZhATYrX-dzh8FA43_uEORhu4OfcWNGVoMRkAoQ",
      "domain": "magicexterminating.com",
      "matchedRankingUrl": null,
      "selection": "Excluded destination geography: Long Island City, Queens, outside this Nassau/Suffolk study focus."
    },
    {
      "query": "pest control Long Island",
      "organicRank": 7,
      "absoluteRank": 11,
      "websiteName": "Battle A Bug",
      "breadcrumb": "https://battleabug.com",
      "rawUrl": "https://google.com/goto?url=CAESUgHrOzAVqTpjkPpjo5YVLJXJ_N_9xm_Oi0ZhtcbX0NnUMpVcP2xCAx8r_p5-HiAI3S9tBZgroN3f8oFescx5d-rPtkyO57vPsZKHyKqDQeyFJKE",
      "domain": "battleabug.com",
      "matchedRankingUrl": "https://battleabug.com/",
      "selection": "Included primary: second qualifying distinct provider destination."
    },
    {
      "query": "pest control Long Island",
      "organicRank": 8,
      "absoluteRank": 12,
      "websiteName": "The Pest Advice",
      "breadcrumb": "https://www.thepestadvice.com › companies › long-isla...",
      "rawUrl": "https://google.com/goto?url=CAESdwHrOzAVJ2zcFm5bEn7zWy4j8haYRi9a30w2_WdcNUfNio6i64Jj3H4XxFH6o2Z9dsxA4TkehgJFtpnZ_Crv9YXdB7ZtPoGsWlivpArl4lR_5SsN6VR0z5VBNfwpqFNE4Zxq1iLCS2z-j_yq7ZDzYMgTDIHX4rKv",
      "domain": "thepestadvice.com",
      "matchedRankingUrl": null,
      "selection": "Excluded directory/comparison destination targeting Long Island City."
    },
    {
      "query": "pest control company Long Island",
      "organicRank": 1,
      "absoluteRank": 5,
      "websiteName": "Fox Pest Control",
      "breadcrumb": "https://fox-pest.com › Locations › New York",
      "rawUrl": "https://fox-pest.com/locations/new-york/islip/",
      "domain": "fox-pest.com",
      "matchedRankingUrl": "https://fox-pest.com/locations/new-york/islip/",
      "selection": "Included supplemental: first qualifying provider destination from the second query; excluded from primary feature denominators."
    },
    {
      "query": "pest control company Long Island",
      "organicRank": 2,
      "absoluteRank": 6,
      "websiteName": "Arrow Exterminating Company, Inc.",
      "breadcrumb": "https://arrowexterminating.com › termite-exterminators",
      "rawUrl": "https://google.com/goto?url=CAESkQEB6zswFXASltH17afCkbq03S0MQE8Z_L3Zw1dZhGhG_fgi3pSSInf9J-wRnj-i9Ei71XCLjaZfddwv1EhwAoR3BzY04b9eNtuH_i6Vb5z5hZLSuRt9k2wloTbmmNQw7fX-lk7qfgIqQnlCVwNUDjHoX9DdPVKh25PgpxLgnV7i0YnXnrpbGA6c6ZYFqbgzlq-C",
      "domain": "arrowexterminating.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "pest control company Long Island",
      "organicRank": 3,
      "absoluteRank": 7,
      "websiteName": "The Pest Advice",
      "breadcrumb": "https://www.thepestadvice.com › companies › long-isla...",
      "rawUrl": "https://google.com/goto?url=CAESdwHrOzAVzKu1iERsuuYcQIeOUZc1plVJbOAMs7_A-tZM6pwsPAmAtDa8piK8_LDbXxdkoUz_b9FOC5PzJrnSV04ZhhlERiEy0HeYKpnbmfxYLOH7xviIpjRl-aeRW64vSN6_-v0N5tknZY5fAnzBvfnzemOgNp4e",
      "domain": "thepestadvice.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "pest control company Long Island",
      "organicRank": 4,
      "absoluteRank": 8,
      "websiteName": "Western Pest Services",
      "breadcrumb": "https://www.westernpest.com › New York › Long Island",
      "rawUrl": "https://www.westernpest.com/locations/new-york/long-island/glen-cove-ny/",
      "domain": "westernpest.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "pest control company Long Island",
      "organicRank": 5,
      "absoluteRank": 9,
      "websiteName": "Skaggs-Walsh",
      "breadcrumb": "https://skaggswalsh.com › Blog › Pest Control",
      "rawUrl": "https://google.com/goto?url=CAESbwHrOzAVVUfnhAI2t22dePuER_uoQ0q8Dn4X4Tgsuy-6dYMZY741tL23sLNPmFaJ4BM7toMhUcfk5sF-Eoho0tGbzgstaI6dHKEjvSWFIcmnh3pWnP-doquoIK2JIhuOd569fZ3QhaFMVYNqiDOuPQ",
      "domain": "skaggswalsh.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "pest control company Long Island",
      "organicRank": 6,
      "absoluteRank": 10,
      "websiteName": "eeclongisland.com",
      "breadcrumb": "https://www.eeclongisland.com › Emergency-Pest-Contr...",
      "rawUrl": "https://google.com/goto?url=CAESewHrOzAV7Wx4yLSP8Z20uAad9cmr80Z1nzVv3x1Tf_48mjlayL3X37a-92D1FZhCLJR7HY-uEITY53j2KHp9hgOVLsKUN7JmlVeQHBwDWvTsahHkgSKykJBsei-84IyEff-do5O_hxW2aHcDs3jaCKepuSO1mCyKDL0STA",
      "domain": "eeclongisland.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "pest control company Long Island",
      "organicRank": 7,
      "absoluteRank": 11,
      "websiteName": "Instagram · longislandexterminatingco",
      "breadcrumb": "100+ followers",
      "rawUrl": "https://www.instagram.com/longislandexterminatingco/",
      "domain": "instagram.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "pest control company Long Island",
      "organicRank": 8,
      "absoluteRank": 12,
      "websiteName": "Yelp",
      "breadcrumb": "https://www.yelp.com › ... › Local Services › Pest Control",
      "rawUrl": "https://google.com/goto?url=CAEScgHrOzAVX_UQXkGFlxe2XaePTbOfGwP7w0GqZ0JagQSUaXjh0ipRewa-00SPCLEoD9hp_xvt3LnhmIUJAcDPXcNBMdZDI1qLcGkQXytlmKOLILPadZczcXYLQc-kQBawNWcnxjZSOS3-oZUgqdGS0MxPqA",
      "domain": "yelp.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 1,
      "absoluteRank": 2,
      "websiteName": "Terminix",
      "breadcrumb": "https://www.terminix.com › Exterminators › NY",
      "rawUrl": "https://google.com/goto?url=CAESdwHrOzAVIjT7Ce7vT_sfS9f_Tdn1Hkgde_d2p-AWZ0iLijhe0HCkw_1L5NrKDMkonV3evDPOLGFd_otKSLdjDNbmFhalDk0uo8m62Hy5BWRqg3oeUgePAeyj_IYuczibiL6XZWttCj_bExPVm7Fis0jYlwe0Kce5",
      "domain": "terminix.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 2,
      "absoluteRank": 3,
      "websiteName": "Reddit · r/longisland",
      "breadcrumb": "10+ comments  ·  6 months ago",
      "rawUrl": "https://google.com/goto?url=CAESowEB6zswFY_0yrZ_l9RmeMAXxVnOxiS4yyjWaELTMiZf2hElpzDfH2meN5NhWiv4ZXl0EIbAzqasfbZJWkemB_oeKhJLQB9tiqJt4bX7Mk96_ZLtXCBOs0558unXn_oo1hgB-OPt9kHLjt_gmU4_Zepq2p__eQyo4IDQYSGQG6QqKWdPE25lczxQVJpRCqD1Bqjvy2dJsxi-mCkPE_PXQORtaHDV",
      "domain": "reddit.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 3,
      "absoluteRank": 4,
      "websiteName": "Battle A Bug",
      "breadcrumb": "https://battleabug.com",
      "rawUrl": "https://battleabug.com/",
      "domain": "battleabug.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 4,
      "absoluteRank": 5,
      "websiteName": "Yelp",
      "breadcrumb": "https://www.yelp.com › Local Services › Pest Control",
      "rawUrl": "https://google.com/goto?url=CAESgwEB6zswFXBXF0yUeX5CeiAaG3r3i32LmUtpPh9k_LIKmU0ds3kEEdY6fX42AFGjH-esX-uEkPYsB_LoJaAAdragFkIlsro0ozOx67j6jxtxovycEaPcBaHPpukQ5_HQRR4CS-rWlSHsFVmI2j3VPBkUbP6YP_zAEDXdkMaSR5ZTMqIqKg",
      "domain": "yelp.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 5,
      "absoluteRank": 7,
      "websiteName": "Instagram · longislandexterminatingco",
      "breadcrumb": "100+ followers",
      "rawUrl": "https://www.instagram.com/longislandexterminatingco/",
      "domain": "instagram.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 6,
      "absoluteRank": 8,
      "websiteName": "Truly Nolen",
      "breadcrumb": "https://locations.trulynolen.com › Locations › New York",
      "rawUrl": "https://google.com/goto?url=CAESdQHrOzAVRatF3w6xvoy66_VhjNfzLk_fzLZVFsBSHdEXKfSoCK39-CeIAkKIj0_FgU9ZY_SpEJHZ7pNWerT3wAOp4x5Nistk3_faHRXIsowYiDJi3gH1HdMbIskVNEX82pN7vghkpKeDy-A4I7ZcdsVjWB6rbw",
      "domain": "locations.trulynolen.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 7,
      "absoluteRank": 9,
      "websiteName": "Western Pest Services",
      "breadcrumb": "https://www.westernpest.com › New York",
      "rawUrl": "https://google.com/goto?url=CAESdgHrOzAVij4DN573z1DZmO6HwD8wWAwXH4OOsrJIOGK8_XoFPZS3jAovglu_wKd9-snxgj-oAoNP9OK1XDlrdLSEVAp0anZmnmRwd3k1S9MSG_lc_7fmjr9VWsY_VgPQrWYqIs6oAYgTau4w6DVHrPE1RgMZZmw",
      "domain": "westernpest.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 8,
      "absoluteRank": 10,
      "websiteName": "Magic Exterminating",
      "breadcrumb": "https://magicexterminating.com › Queens",
      "rawUrl": "https://google.com/goto?url=CAEScgHrOzAVVFyR_GcpA5nlvlNd2Ww-wcnrpiT207xzAXHNfShqu59DBpD1G_gLieyMMMoV1rdpcvZj-xs8n1Q5Pu-DT80mACxOUoyPMEkjVpTn38EpLBV66M6Ky4nd8tzUPK1gsruk-_IN3i2s5YprIonVDw",
      "domain": "magicexterminating.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    },
    {
      "query": "exterminator Long Island",
      "organicRank": 9,
      "absoluteRank": 11,
      "websiteName": "Best of Long Island",
      "breadcrumb": "https://www.bestoflongisland.com › Home & Garden",
      "rawUrl": "https://google.com/goto?url=CAESegHrOzAVepxGh5QvkToxNSpS4_HfVnO1lXPb9Pjzj4kaaHglT5WoretE2mDoHfJvjfk9024S0r9xzKzZnWRkp0Xek6pAgvJMt3kWO5fXlchigBijmibQEQaamKDDj6gsXxUHH1uah03FoUhDDVXyWxhfP564-90zo1PW",
      "domain": "bestoflongisland.com",
      "matchedRankingUrl": null,
      "selection": "Variant result; not part of primary cohort."
    }
  ],
  "domainOverlap": [
    {
      "queryA": "pest control Long Island",
      "queryB": "pest control company Long Island",
      "sharedDomains": [
        "arrowexterminating.com",
        "skaggswalsh.com",
        "instagram.com",
        "thepestadvice.com"
      ],
      "domainJaccard": 0.36363636363636365,
      "classification": "Manual review",
      "exactUrlOverlap": "Unknown for complete result sets because of opaque Google goto URLs. Normalized domains use returned breadcrumbs or explicit platform identity, not wrapper hosts."
    },
    {
      "queryA": "pest control Long Island",
      "queryB": "exterminator Long Island",
      "sharedDomains": [
        "instagram.com",
        "magicexterminating.com",
        "battleabug.com"
      ],
      "domainJaccard": 0.23076923076923078,
      "classification": "Manual review",
      "exactUrlOverlap": "Unknown for complete result sets because of opaque Google goto URLs. Normalized domains use returned breadcrumbs or explicit platform identity, not wrapper hosts."
    },
    {
      "queryA": "pest control company Long Island",
      "queryB": "exterminator Long Island",
      "sharedDomains": [
        "westernpest.com",
        "instagram.com",
        "yelp.com"
      ],
      "domainJaccard": 0.21428571428571427,
      "classification": "Manual review",
      "exactUrlOverlap": "Unknown for complete result sets because of opaque Google goto URLs. Normalized domains use returned breadcrumbs or explicit platform identity, not wrapper hosts."
    }
  ],
  "definitions": {
    "primaryCohort": "First distinct qualifying provider-owned destinations in the primary results, excluding duplicate domain, editorial, social, directory and Long Island City destinations. Only two qualified in the returned primary sample.",
    "supplemental": "First qualifying provider destination in the second query. Labeled separately and excluded from primary feature counts.",
    "distinctRodentTermite": "Two actual linked service URLs, rodent and termite, directly rendered and inspected for each primary provider.",
    "residentialCommercialPaths": "Actual linked residential and commercial URLs from each primary ranking page; HTTP200 and substantive heading/content confirmed in focused bounded HTML samples.",
    "quarterlyCadenceOnRankingPage": "Quarterly explicitly appears in the inspected ranking-page service/process text. This is not an actual terms or availability audit."
  },
  "inspectionLimits": {
    "directRenderedPages": 10,
    "uniqueSuccessfulProviderHtmlUrls": 27,
    "runs": [
      {
        "key": "arrow",
        "limits": {
          "maxPages": 7,
          "maxSitemaps": 1,
          "maxUrls": 150,
          "delaySeconds": 0.3
        },
        "successfulPages": 7,
        "discoveredUrls": 63,
        "errors": [],
        "sitemaps": [
          {
            "url": "https://arrowexterminating.com/sitemap_index.xml",
            "entries": 6,
            "type": "sitemapindex"
          }
        ]
      },
      {
        "key": "battle",
        "limits": {
          "maxPages": 7,
          "maxSitemaps": 1,
          "maxUrls": 150,
          "delaySeconds": 0.3
        },
        "successfulPages": 7,
        "discoveredUrls": 28,
        "errors": [],
        "sitemaps": [
          {
            "url": "https://battleabug.com/sitemap.xml",
            "entries": 26,
            "type": "urlset"
          }
        ]
      },
      {
        "key": "fox",
        "limits": {
          "maxPages": 7,
          "maxSitemaps": 1,
          "maxUrls": 150,
          "delaySeconds": 0.3
        },
        "successfulPages": 7,
        "discoveredUrls": 82,
        "errors": [],
        "sitemaps": [
          {
            "url": "https://fox-pest.com/wp-sitemap.xml",
            "entries": 9,
            "type": "sitemapindex"
          }
        ]
      },
      {
        "key": "arrow-focused",
        "limits": {
          "maxPages": 5,
          "maxSitemaps": 1,
          "maxUrls": 150,
          "delaySeconds": 0.3
        },
        "successfulPages": 5,
        "discoveredUrls": 73,
        "errors": [],
        "sitemaps": [
          {
            "url": "https://arrowexterminating.com/sitemap_index.xml",
            "entries": 6,
            "type": "sitemapindex"
          }
        ]
      },
      {
        "key": "battle-focused",
        "limits": {
          "maxPages": 5,
          "maxSitemaps": 1,
          "maxUrls": 150,
          "delaySeconds": 0.3
        },
        "successfulPages": 5,
        "discoveredUrls": 28,
        "errors": [],
        "sitemaps": [
          {
            "url": "https://battleabug.com/sitemap.xml",
            "entries": 26,
            "type": "urlset"
          }
        ]
      }
    ],
    "target": "MooseRank homepage, industry hub and Local SEO page also sampled (three successful HTML pages). Source registry confirmed no existing pest-control industry owner.",
    "claims": "No forms submitted or services purchased. Reviews, credentials, registrations, treatment safety, photos, guarantees, response times and workmanship not independently authenticated. Fox is a multi-region brand destination, not counted as an independent primary local-company homepage.",
    "unavailable": "No private analytics, leads, revenue, backlinks, Maps grid, service-specific rankings, or controlled causal ranking study."
  }
}