PROJECT-PAGE CAPTURE AND WRITING TEMPLATE
MooseRank | https://mooserank.com/blog/project-pages-local-seo
Blank working template. Record verified facts; do not publish the internal record unchanged.

PART 1: INTERNAL JOB CAPTURE

Internal project reference:
Person responsible for the record:
Actual job completion date:
Service performed and responsible provider:
Customer objective / reported starting condition:
Observed conditions (identify who observed them):
Accepted scope:
Scope exclusions / work not performed:
Relevant constraints and decisions:
Verified materials / equipment (if useful):
Work completed (source: job log or responsible person):
Completion checks and when they occurred:
Result statement and evidence source:
Customer-reported follow-up (only if available and permitted):
Unknowns / limitations / agreed follow-up:

Image inventory -- repeat for each image:
- Original file and internal source:
- Stage and date:
- What it actually shows:
- Proposed caption:
- Useful alt text, or empty alt if purely decorative:
- Who may authorize publication and permission record:
- Private details to remove / authorized exclusions:

Permitted public location detail (often town or broader area):
Permission scope for images, customer wording, and identifying details:
Approval record and any agreed limits:
Facts reviewer / date:
Publication reviewer / date:

PART 2: FORMAT DECISION

What would a customer with similar work learn?
What useful detail does this add to the existing library?
Chosen action: project page / gallery entry / service-page proof / defer / private only
Reason:
Missing facts, evidence, or permissions:
Person responsible for resolving them:

PART 3: PUBLIC PAGE OUTLINE -- USE ONLY APPROVED INFORMATION

Descriptive title:
Stable URL:
One H1:
Short description / search snippet:

Opening: service, permitted place, starting problem, and agreed scope.
Context: relevant conditions and the decisions they affected.
Work: what actually happened, supported by job records.
Evidence: selected original images with useful stage captions and alt text.
Result: supported observations, source, timing, and limits.
Service connection: relevant current service page and a descriptive link.
Next step: what a similar customer should provide or review before an inquiry.
Completion date: distinguish the job date from the page publication date.

PART 4: SITE CONNECTIONS

Canonical service owner:
Project index / portfolio link:
Relevant service page(s) that should link to this record:
Existing useful local page, only if it helps explain coverage:
Contact or estimate destination:

PART 5: PUBLICATION AND REVIEW

[ ] Job facts and claimed result checked by someone familiar with the work
[ ] Permission scope verified; no invented quotes, outcomes, costs, or timings
[ ] Private details checked in both text and images
[ ] No stock, generated, or unrelated photo presented as job evidence
[ ] Title, one H1, stable URL, and description match this record
[ ] Images resized, readable, captioned, and tested on a phone
[ ] Links resolve; contact or estimate path works
[ ] Page is findable from appropriate index/service pages
[ ] Intended indexing, canonical, and sitemap settings checked
[ ] Structured data, if used, accurately describes visible content
[ ] Historical job date and current service availability are clear

Review owner:
Review date or trigger:
Useful customer-path observations / qualified inquiries:
Corrections or consolidation needed:

This template is an editorial aid, not a Google requirement or ranking guarantee.