{
  "title": "MooseRank service-business schema observation",
  "reviewDate": "2026-10-22",
  "selection": "Convenience sample: five Long Island handyman sites, five Long Island HVAC sites, five Austin plumbing sites, and five Denver-area electrical sites, chosen from public searches. Not random, representative, or ranked. Provider affiliations were not assessed.",
  "capture": "Read-only server-response HTML. Homepage metrics only; at most one observed same-domain contact page per site supplied context. No JavaScript rendering, Google URL Inspection, Rich Results Test, ranking study, or real-world business verification.",
  "definitions": {
    "businessNodeDeclarations": "Typed business/organization descriptions, including incomplete and repeated descriptions; not a count of separate companies.",
    "presenceFields": "Direct properties on typed JSON-LD business/organization nodes, not a completeness score; nested contactPoint and resolved references excluded.",
    "microdataIndicator": "HTML itemtype/itemscope indicators; not a fully parsed graph.",
    "schemaOrgRdfaIndicator": "Schema.org vocab/prefix/typeof evidence; generic OpenGraph property attributes excluded.",
    "factChecks": "Selected value comparisons with retrieved non-script text. Supported means agreement in these sources, not independent truth. Unresolved is not an error.",
    "ownAggregateRatingPresent": "Own-business rating markup observed, not a confirmed policy violation. Eligibility needs separate review.",
    "noJsonLd": "Not observed in this server response; does not establish no other markup or no script-injected data."
  },
  "metrics": {
    "homepages": 20,
    "supplementaryPages": 15,
    "jsonLdHomepages": 16,
    "jsonLdBlocks": 25,
    "jsonLdParseErrors": 0,
    "businessNodeHomepages": 14,
    "microdataHomepages": 1,
    "schemaOrgRdfaHomepages": 0,
    "phonePresent": 9,
    "hoursPresent": 9,
    "streetAddressPresent": 7,
    "areaServedPresent": 9,
    "ownAggregateRatingPresent": 2
  },
  "sites": [
    {
      "id": "S01",
      "trade": "handyman",
      "market": "Huntington / Long Island, New York",
      "domain": "thebluewhalehandyman.com",
      "selectionQuery": "handyman Huntington Long Island NY home repair services",
      "sourceUrl": "https://thebluewhalehandyman.com/",
      "fetchedAtUtc": "2026-10-22T05:22:13.809894+00:00",
      "sha256": "57ea055e8f04c9f84063ad54df7d7c18d6e7f00073bcf23e02be56c9186c8cda",
      "jsonLdBlocks": 2,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 1,
      "businessTypes": [
        "HomeAndConstructionBusiness"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": true,
      "hoursPresent": true,
      "streetAddressPresent": false,
      "areaServedPresent": true,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "openingHoursSpecification",
          "result": "supported"
        },
        {
          "field": "areaServed",
          "result": "supported"
        },
        {
          "field": "telephone",
          "result": "supported"
        }
      ]
    },
    {
      "id": "S02",
      "trade": "handyman",
      "market": "Huntington / Long Island, New York",
      "domain": "anker.services",
      "selectionQuery": "handyman Huntington Long Island NY home repair services",
      "sourceUrl": "https://anker.services/",
      "fetchedAtUtc": "2026-10-22T05:22:13.812232+00:00",
      "sha256": "6c2e79ded1e026787d20330cbf082066d202f4bd1cd81fbd3175f30c6de560bd",
      "jsonLdBlocks": 0,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 0,
      "businessTypes": [],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "name",
          "result": "unresolved"
        },
        {
          "field": "service area",
          "result": "unresolved"
        },
        {
          "field": "hours",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S03",
      "trade": "handyman",
      "market": "Huntington / Long Island, New York",
      "domain": "www.huntingtonhandyman.com",
      "selectionQuery": "handyman Huntington Long Island NY home repair services",
      "sourceUrl": "https://www.huntingtonhandyman.com/",
      "fetchedAtUtc": "2026-10-22T05:22:13.812232+00:00",
      "sha256": "2f44031115cb47e2f22250a3f80932f882076a696186151e3b58230ca40dbb09",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 1,
      "businessTypes": [
        "Organization"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "name",
          "result": "supported"
        },
        {
          "field": "opening hours",
          "result": "unresolved"
        },
        {
          "field": "service area",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S04",
      "trade": "handyman",
      "market": "Huntington / Long Island, New York",
      "domain": "rhir.net",
      "selectionQuery": "handyman Huntington Long Island NY home repair services",
      "sourceUrl": "https://rhir.net/",
      "fetchedAtUtc": "2026-10-22T05:22:13.813453+00:00",
      "sha256": "34b7283a3bff8fafc79f6333b630e537fb7a8a87f7b0d292b01dd5870c4edb7d",
      "jsonLdBlocks": 0,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 0,
      "businessTypes": [],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "business identity",
          "result": "unresolved"
        },
        {
          "field": "services",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S05",
      "trade": "handyman",
      "market": "Huntington / Long Island, New York",
      "domain": "precisionhomerepairli.com",
      "selectionQuery": "handyman Huntington Long Island NY home repair services",
      "sourceUrl": "https://precisionhomerepairli.com/",
      "fetchedAtUtc": "2026-10-22T05:22:13.813453+00:00",
      "sha256": "ef876cf1831d81f2207f7fe89877185d4c0ac997f8749be6e61040eb8fa25c67",
      "jsonLdBlocks": 2,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 1,
      "businessTypes": [
        "HomeAndConstructionBusiness"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Server body is an application shell; agreement with rendered visible content was not determined.",
      "phonePresent": true,
      "hoursPresent": true,
      "streetAddressPresent": false,
      "areaServedPresent": true,
      "ownAggregateRatingPresent": true,
      "factChecks": [
        {
          "field": "name",
          "result": "unresolved"
        },
        {
          "field": "opening hours",
          "result": "unresolved"
        },
        {
          "field": "aggregateRating",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S06",
      "trade": "HVAC",
      "market": "Huntington / Long Island, New York",
      "domain": "www.acscoolingandheating.com",
      "selectionQuery": "HVAC Huntington NY air conditioning heating contact; Long Island HVAC contractor heating cooling services official",
      "sourceUrl": "https://www.acscoolingandheating.com/",
      "fetchedAtUtc": "2026-10-22T05:22:14.848459+00:00",
      "sha256": "66fc5db97291409f5f0bca80f7654f194008a8bbe248c54d88772ab9133807f1",
      "jsonLdBlocks": 0,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 0,
      "businessTypes": [],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "name",
          "result": "unresolved"
        },
        {
          "field": "service area",
          "result": "unresolved"
        },
        {
          "field": "service scope",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S07",
      "trade": "HVAC",
      "market": "Huntington / Long Island, New York",
      "domain": "www.huntingtonairconditioning.com",
      "selectionQuery": "HVAC Huntington NY air conditioning heating contact; Long Island HVAC contractor heating cooling services official",
      "sourceUrl": "https://www.huntingtonairconditioning.com/",
      "fetchedAtUtc": "2026-10-22T05:22:15.494882+00:00",
      "sha256": "337db7a6543bb9eee8d2f04a68c40a9c704e13c35afcaae71d48658e3be15af9",
      "jsonLdBlocks": 2,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 2,
      "businessTypes": [
        "HVACBusiness"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": true,
      "hoursPresent": true,
      "streetAddressPresent": true,
      "areaServedPresent": true,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "openingHoursSpecification",
          "result": "supported"
        },
        {
          "field": "areaServed",
          "result": "supported"
        },
        {
          "field": "telephone",
          "result": "supported"
        }
      ]
    },
    {
      "id": "S08",
      "trade": "HVAC",
      "market": "Huntington / Long Island, New York",
      "domain": "www.soundviewhvac.com",
      "selectionQuery": "HVAC Huntington NY air conditioning heating contact; Long Island HVAC contractor heating cooling services official",
      "sourceUrl": "https://www.soundviewhvac.com/",
      "fetchedAtUtc": "2026-10-22T05:22:16.126255+00:00",
      "sha256": "f3abf9c2ae63dd9ffce13764481fdec5454703f72fa4ad8a96171d73eeeffc43",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 1,
      "businessTypes": [
        "Organization",
        "Person"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "name",
          "result": "supported"
        },
        {
          "field": "type",
          "result": "unresolved"
        },
        {
          "field": "service area",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S09",
      "trade": "HVAC",
      "market": "Huntington / Long Island, New York",
      "domain": "seasonsair.com",
      "selectionQuery": "HVAC Huntington NY air conditioning heating contact; Long Island HVAC contractor heating cooling services official",
      "sourceUrl": "https://seasonsair.com/",
      "fetchedAtUtc": "2026-10-22T05:22:16.208385+00:00",
      "sha256": "5ae65643286e0d4c0153cbfea044514856004047c13e44d92ab84590cec63aa7",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 2,
      "businessTypes": [
        "HVACBusiness",
        "LocalBusiness",
        "Organization"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Opening-hours scope unresolved: routine office hours and emergency availability are described differently.",
      "phonePresent": false,
      "hoursPresent": true,
      "streetAddressPresent": true,
      "areaServedPresent": true,
      "ownAggregateRatingPresent": true,
      "factChecks": [
        {
          "field": "openingHoursSpecification",
          "result": "unresolved"
        },
        {
          "field": "areaServed",
          "result": "supported"
        },
        {
          "field": "aggregateRating",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S10",
      "trade": "HVAC",
      "market": "Huntington / Long Island, New York",
      "domain": "www.nhross.com",
      "selectionQuery": "HVAC Huntington NY air conditioning heating contact; Long Island HVAC contractor heating cooling services official",
      "sourceUrl": "https://www.nhross.com/",
      "fetchedAtUtc": "2026-10-22T05:22:16.446083+00:00",
      "sha256": "5530d8791aa67a379d3c45b7e5f930735ec52202b2b592e0b3a6c3990dc7d44a",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 3,
      "businessTypes": [
        "LocalBusiness",
        "Organization"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Two emitted business schedules differ; visible live-answering availability does not resolve the intended opening schedule.",
      "phonePresent": true,
      "hoursPresent": true,
      "streetAddressPresent": true,
      "areaServedPresent": true,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "openingHoursSpecification",
          "result": "unresolved"
        },
        {
          "field": "areaServed",
          "result": "supported"
        },
        {
          "field": "telephone",
          "result": "mismatch"
        }
      ]
    },
    {
      "id": "S11",
      "trade": "plumber",
      "market": "Austin, TX",
      "domain": "www.touchstoneplumbing.com",
      "selectionQuery": "Austin TX plumber plumbing company contact official",
      "sourceUrl": "https://www.touchstoneplumbing.com/",
      "fetchedAtUtc": "2026-10-22T05:22:19.792967+00:00",
      "sha256": "46de7832c1831a9048cfe6c996d51c6eb5a03707fc8af277f28e4efa796fd9ec",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 0,
      "businessTypes": [],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "WebSite.name",
          "result": "supported"
        },
        {
          "field": "business telephone",
          "result": "unresolved"
        },
        {
          "field": "business hours",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S12",
      "trade": "plumber",
      "market": "Austin, TX",
      "domain": "www.austinsgreatestplumbing.com",
      "selectionQuery": "Austin TX plumber plumbing company contact official",
      "sourceUrl": "https://www.austinsgreatestplumbing.com/",
      "fetchedAtUtc": "2026-10-22T05:22:19.794971+00:00",
      "sha256": "b6272856ac83f39e0685b3ae1ca4e823ee07437484b6f18f7afab50ca5270e8d",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 1,
      "businessTypes": [
        "Organization"
      ],
      "microdataIndicator": true,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "Organization.name",
          "result": "supported"
        },
        {
          "field": "Organization.url",
          "result": "supported"
        },
        {
          "field": "business hours",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S13",
      "trade": "plumber",
      "market": "Austin, TX",
      "domain": "www.weplumbatx.com",
      "selectionQuery": "Austin TX plumber plumbing company contact official",
      "sourceUrl": "https://www.weplumbatx.com/",
      "fetchedAtUtc": "2026-10-22T05:22:19.795968+00:00",
      "sha256": "eebd6dc6b8d5fafcfd0e315e2076cc892994497790d93b23436e4ccc0d57b640",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 2,
      "businessTypes": [
        "Organization",
        "Plumber"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": true,
      "hoursPresent": true,
      "streetAddressPresent": false,
      "areaServedPresent": true,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "Plumber.telephone",
          "result": "supported"
        },
        {
          "field": "Plumber.openingHours",
          "result": "supported"
        },
        {
          "field": "Plumber.areaServed (selected scope)",
          "result": "supported"
        }
      ]
    },
    {
      "id": "S14",
      "trade": "plumber",
      "market": "Austin, TX",
      "domain": "www.austinplumbing.com",
      "selectionQuery": "Austin plumber company official home contact Austin Texas",
      "sourceUrl": "https://www.austinplumbing.com/",
      "fetchedAtUtc": "2026-10-22T05:22:21.228388+00:00",
      "sha256": "765bb292094e136a00a6587e0b5478ee7a334a6d39ebcc8dc281d6b56e575f07",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 1,
      "businessTypes": [
        "Plumber"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": true,
      "hoursPresent": true,
      "streetAddressPresent": true,
      "areaServedPresent": true,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "Plumber.telephone",
          "result": "supported"
        },
        {
          "field": "Plumber.openingHours",
          "result": "unresolved"
        },
        {
          "field": "Plumber.address (street omitted)",
          "result": "supported"
        }
      ]
    },
    {
      "id": "S15",
      "trade": "electrician",
      "market": "Denver, CO",
      "domain": "www.redfoxelectric.com",
      "selectionQuery": "Denver CO electrician electrical company contact official",
      "sourceUrl": "https://www.redfoxelectric.com/",
      "fetchedAtUtc": "2026-10-22T05:22:21.734592+00:00",
      "sha256": "ebfd606b3f1cc747016bda5ac9c40a6f502794498f91ee4c17b45e2e3eefb408",
      "jsonLdBlocks": 4,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 3,
      "businessTypes": [
        "Electrician",
        "Organization"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": true,
      "hoursPresent": true,
      "streetAddressPresent": true,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "Electrician.telephone",
          "result": "supported"
        },
        {
          "field": "Electrician.openingHoursSpecification",
          "result": "supported"
        },
        {
          "field": "Electrician type",
          "result": "supported"
        }
      ]
    },
    {
      "id": "S16",
      "trade": "electrician",
      "market": "Denver, CO",
      "domain": "www.welshelectricinc.com",
      "selectionQuery": "Denver CO electrician electrical company contact official",
      "sourceUrl": "https://www.welshelectricinc.com/",
      "fetchedAtUtc": "2026-10-22T05:22:21.806708+00:00",
      "sha256": "49c4f6255eb7a9719a45d0f8ecaf749400160ef7b7d5e620d092eb8ad40edd72",
      "jsonLdBlocks": 2,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 1,
      "businessTypes": [
        "LocalBusiness"
      ],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "WebSite.name",
          "result": "supported"
        },
        {
          "field": "LocalBusiness.address",
          "result": "unresolved"
        },
        {
          "field": "LocalBusiness.openingHours",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S17",
      "trade": "electrician",
      "market": "Denver, CO",
      "domain": "www.chriselectric.com",
      "selectionQuery": "Denver CO electrician electrical company contact official",
      "sourceUrl": "https://www.chriselectric.com/",
      "fetchedAtUtc": "2026-10-22T05:22:22.608691+00:00",
      "sha256": "80cac67439cef85d759e9fcb05b59f9b9ad844d0b8dddc9f32da5c0b54b5b8b8",
      "jsonLdBlocks": 0,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 0,
      "businessTypes": [],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
        {
          "field": "business name",
          "result": "unresolved"
        },
        {
          "field": "business service geography",
          "result": "unresolved"
        }
      ]
    },
    {
      "id": "S18",
      "trade": "electrician",
      "market": "Denver, CO",
      "domain": "www.tegraelectric.com",
      "selectionQuery": "Denver CO electrician electrical company contact official",
      "sourceUrl": "https://www.tegraelectric.com/",
      "fetchedAtUtc": "2026-10-22T05:22:22.963751+00:00",
      "sha256": "8843b026039be82e1fe57d61ee254bd7eea7550f79501b27ab837a5bc00ce459",
      "jsonLdBlocks": 1,
      "jsonLdParseErrors": 0,
      "businessNodeDeclarations": 0,
      "businessTypes": [],
      "microdataIndicator": false,
      "schemaOrgRdfaIndicator": false,
      "note": "Selected claims reviewed against collected page text; this is not business-owner or Google validation.",
      "phonePresent": false,
      "hoursPresent": false,
      "streetAddressPresent": false,
      "areaServedPresent": false,
      "ownAggregateRatingPresent": false,
      "factChecks": [
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